Creating the right impression can help buyers see a property’s true potential
When selling a property, the first impression starts well before a potential buyer steps through the front door. The exterior sets the tone for the entire viewing, influencing whether visitors arrive with optimism or hesitation. Kerb appeal refers to the visual impact of a home from the street, and enhancing it can be one of the simplest and most cost-effective ways to attract serious buyers.
Viewings provide buyers with their first genuine feeling of a property’s atmosphere, and how a space is presented can impact both the speed of the sale and the eventual price. Staging a home doesn’t need expensive renovations; small tweaks can make a significant difference.
1. Focus on kerb appeal
The exterior is the first thing buyers notice. A neat garden, clean windows, and a freshly painted front door create a welcoming atmosphere before they even step inside.
2. Declutter rooms
Clutter can make rooms appear smaller and distract buyers. Clearing surfaces and removing excess items helps buyers focus on the space rather than the belongings.
3. Deep clean throughout
A clean home shows it has been looked after. Floors, carpets, kitchens, and bathrooms should be immaculate. Freshly cleaned areas create a more welcoming atmosphere.
4. Neutralise décor
Bold colours and personal styles can make it harder for buyers to picture themselves in a property. Neutral tones help rooms feel brighter and more adaptable, attracting a broader audience.
5. Arrange furniture to maximise space
Furniture should accentuate a room’s proportions. Removing oversized pieces and arranging seating to emphasise flow can make spaces appear larger and more functional.
6. Let in natural light
Bright rooms feel more spacious and welcoming. Curtains should be drawn fully open and blinds lifted. When natural light is scarce, adding lamps can help create a warm atmosphere.
7. Freshen the air
Smells leave a strong impression. Ventilating rooms, avoiding overpowering air fresheners, and adding subtle scents from flowers or baking can create a welcoming environment.
8. Highlight key features
Fireplaces, built-in storage, or period details should be highlighted rather than concealed. Drawing attention to a home’s unique features helps it stand out from others on the market.
9. Create a sense of lifestyle
Small details like a set dining table, neatly arranged cushions, or a cosy reading corner help buyers envision living in the property. These elements build both emotional appeal and visual impact.
10. Pay attention to the little things
Loose handles, squeaky doors, or chipped paint can indicate neglect. Fixing minor issues shows that the home has been well-maintained and reassures buyers that bigger problems are less likely.
Presenting with purpose
Staging isn’t about hiding flaws but about presenting the property at its best. A well-prepared home enables buyers to focus on its potential rather than its shortcomings. Whether through fresh paint, simple repairs, or thoughtful furnishing choices, each small effort contributes to a stronger impression and a smoother sale.
